![]() ![]() But in some cases, you can get insights on top signals that influence the smart bidding strategies in your portfolio bid strategy. Google doesn’t really give a lot of information on how your smart bidding strategy is impacting your search impression share. Not because the keyword is not performing, but rather because one or a combination of parameters has been identified as not eligible for an impression. ![]() This means that some keywords/queries won’t be a part of the auction so not eligible for impressions. Google is optimizing on way more parameters than a keyword list only and as your smart bidding strategy is trying to reach a specific goal that is not the total eligible impressions, your ads won’t be entered into the auction if certain combinations of parameters are met as the smart bidding strategy might think it won’t contribute to the goal it’s trying to reach. You can also ask Google to achieve a maximum number of clicks or conversions following the budget using respectively Maximize Clicks or Maximize Conversions bidding strategies. When using a smart bidding strategy, for example, you let Google’s algorithms optimize your bids in order to achieve a specific objective which can be a Target Search Impression Share, a Target ROAS, or a Target CPA. What is the impact of bidding strategies on impressions? When you lose search impression share due to Ad rank, it means that your Ad Rank is not competitive enough for your ad to be shown, but you still have access to the Auction Insights (report lets you compare your performance with other advertisers who are participating in the same auctions that you are) as you are still participating in the auction.īut if Google identifies that your ad is not relevant enough, you may end up not being eligible to participate in the auction and therefore you will lose all the insights on the potential impressions available on the market. The higher your ad rank is, the higher your position of your ad will be on the page. The position and eligibility of your ads are defined by your Ad Rank which is calculated using your bid amount and your auction-time quality score (including expected clickthrough rate, ad relevance, and landing page experience).
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